Build Case Studies
CLIENT
"We think you guys are great partners, and expectations were well met. Once we sat down and asked ourselves how we wanted to make a big splash in the industry in terms of brand awareness, we knew that the Build Show was going to be the best pathway to take. The results have been nothing short of spectacular."
The Partnership
We partnered with Mbrico beginning in the summer of 2024 to drive awareness to their brand and offerings. Through two Advertorials, coupled with several unique social posts, we created a thorough awareness and traffic campaign, giving Mbrico the opportunity to highlight their products and services at a high volume. In their custom made content, we gave them the opportunity to highlight their warranty, define their typical customer, show off their speedy and flexible install, as well as prove their products unique features and durabiltiy with real stress tests. Plus, through our pre-production planning, we were able to find several jobsites and a decking professional who could attest to the product and show several use cases of Mbrico’s catalogue, offering additional validity to the brand.
To satisfy the remaining social posts in the contract, we focused in on the features from the advertorial which we thought would be most impressive to our audience. We then created more focused, short form content for our audience with clear CTA’s while repurposing footage from the main advertorial to create a referential ecosystem of content.
The content performed so well that Mbrico decided to select one of theie campaigns social posts featured below and boost it on Meta to extend it’s reach to an audience likely to click on their featured link. With only a modest budget behind the boosted post, Mbrico successfully leveraged our dedicated and engaged audience to great affect.
The Content
Impressions
on YouTube alone
Views
across all platforms
Link Clicks
from boosted reel
Watch Hours
on Youtube alone
The Results
The reel that kicked off Mbrico’s campaign now has over 2,000,000 views and 84,000 interactions. From the start, Mbrico saw an immediate and sustained influx of traffic, calls, social following, and more after the release of their first piece of content with us. According to Microsoft Clarity, Mbrico reported website traffic peaking at a 5.5x increase when comparing the month prior to launch against the three months following the release of their first advertorial.
Before partnering with the Build Show in August 2024, Mbrico’s social presence was around 17,000 followers. By August 2025, that number had grown to 35,000—an almost 100% increase. Between August 2024 and January 2025, they saw a 9,500-follower jump, which they largely attribute to their partnership with Build Show, as this was their only social media/influence-based campaign at the time. Following this success, Mbrico went on to collaborate with other influencers but continues to rank the Build Show as their most successful partnership.
“We have found success in boosting the FAQ Video, a piece of content we have almost always boosted since release. At times, during specific 1–2 week windows when the ad is running, we’ve seen a 90–95% conversion rate of follows from profile visits. For example, January 17–22, our boosted ad saw 623 profile visits result in 586 follows—a 94% follow conversion.”
— Lukas DeWitt
Mbrico was also our first client to take advantage of our offer to boost one of their social posts. Over 8 days, we promoted their reel to our audience and similar audiences with great effect. With a $1,600 budget, Mbrico received 260,000+ views and nearly 11,000 link clicks. This added to the 643,633 views from our other campaign content, bringing them close to 1,000,000 total views as of September 2025. They also achieved 5,000,000 impressions and 30,000 hours of watch time on YouTube alone.